GroundGround is the Italian brand gently breaking into contemporary fashion games. Here, in the southern south, where earth meets water, there’s a need beneath creativity, a commitment beneath design, an idea, a thousands of ideas, beneath a path.
GroundGround is an unconventional vertical journey, with no rules, no schemas, no fixed stages. It’s all about a distressed youth, and an incomplete wisdom. It lives in a bizarre carousel ride on fears and curiosities. Hard to define, easy to wear, if you’re ready to spot sweetness in contradiction.